Affinity Shopper Partners
 

Our Shoppers
Please find below a recent summary from market research when we questioned a poll of our typical customers about their online shopping habits. Below is the poll profile data:
Sex
SEG

Marital Status
Employment

How often do our typical customers buy online?
What is the most expensive single purchase you have made online?

 

 

 



47% of our customers spend more than £500 a year online!
 
Our Category Rankings
Top 15
1 Books Music & Films
2 Travel & Holidays
3 Computer Hardware
4 Computer Software
5 Electrical Equipment
6 Tickets & Shows
7 Insurance
8 Home & Garden
9 Food & Drink
10 Fashion
12 Telecoms & Mobiles
13 Personal Finance
14 Health & Fitness
15 Motoring
16 Lottery & Casino